PackshotCreator

Towards consolidating your e-marketing strategies

Towards consolidating your e-marketing strategies E-marketing is the application of marketing principles and techniques via the World Wide Web. Normally, companies use E-marketing to promote their services and products online. The advantages of using E-m... Read >

The proper packaging with PackshotCreator

Packaging is one of the most important factors that make your products sell. On top of providing protection to your products, labels on packaging provide key information. Packaging is designed in a way to attract and retain customers' attentions. Packa... Read >

Product communication tips

The proper product communication is one of the most important factors in marketing which determines sales. Doing a good communication strategy ensures a competitive edge. Forming part of the Marketing Plan, the product communication involves the proper us... Read >

Tips for Product Photography

Product photography plays an important role in marketing and communication, especially in the e-commerce sector. Product photography is essential in the sense that objects are made to look as attractive as possible so as to appeal to an audience. There ar... Read >

Studio Photo for E-commerce

Electronic commerce, known as e-commerce consists of the buying and the selling of goods or services over the internet or other computer networks. Existing since the 1970s, this form of marketing has greatly expanded during the last 10 years as more and m... Read >

PackshotCreator

PackshotCreator is an innovative solution in this product photography field. This unique concept helps in the creation, optimization and animation of all visual products. Highly intuitive to use, the PackshotCreator has become a must for companies with co... Read >

Photography made easy

Derived from the Greek word photos (light) and graphein (to write), Sir John Herschel coined the word “Photography" in 1839. More than hundred years after, the word has remained the same but however, the photographing process has greatly evolved with digi... Read >

Using Geert Hofstede's theories to improve your international business

"Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster." Prof. Geert Hofstede, Emeritus Professor, Maastricht University. Aiming to set up your business in a new country? Culture is... Read >

Product photography with HD photos and animations

This article is intended to help you learn more about product photography and the latest technology and its numerous advantages that can help you attain complete autonomy in the creation of product photos and product animations. Product photography is ... Read >

Virtual Shopping Mall: A critical Analysis

Virtual shopping is gradually setting up its place in the modern way of shopping. People are very much interested in buying online more than ever. This is being backed by the constant evolution of networking and digital technology. Virtual shopping mal... Read >

Towards increasing customer conversions

Customer conversion rate, also referred to as sales conversion rate, is important for marketers in order to better devise future marketing strategies. Basically, the customer conversion rate is the number of sales divided by the number of visits. Compa... Read >

Augmented Reality

Augmented Reality (AR) is the blending of the real and the virtual. It is when virtual elements are augmented by computer programs and associated with reality. In this article, we will have a look at some of the AR tools used today. Slowly but certainl... Read >

Digital Product Photography- The Ultimate User Experience

Product photography is concerned with the creation of product photos for commercial use. In this photographic field, we can say that traditional photography has long given way to digital product photography since the last 20 years. This is so because a di... Read >

Tips in making successful product photos

Clicking a camera button is always easy but using the camera effectively is something you should master if you are to be competitive. In order to stand out in this market; you need to have premium quality visuals at your disposal. This article provides yo... Read >

Creating product animations made easy

Product animation is quite a new concept in the marketing sector and its popularity is growing continuously. The product animation is basically a visual portraying an object in motion. This animation tends to make the object in the visual appear livelier.... Read >