Creating product animations made easy

Product animation is quite a new concept in the marketing sector and its popularity is growing continuously. The product animation is basically a visual portraying an object in motion. This animation tends to make the object in the visual appear livelier.

There are basically two types of product animations. There is the interactive 360° product animation and the 3-dimensional product animation (3d animation).

Without animation, a product photo may appear quite dull. By using animations, marketers get professional looking animations that attract and retain online audiences.

360° Product animations

360° product animations are objects moving left or right in a photo. Marketers use this option because it grabs the attention of potential customers. Studies have revealed that people spend more time with an animated photo compared to a still photo. This is so because people spend more time looking at the traits of the object so as to have a round-up of the product.

3D animations

3-dimensional animation is quite different from 360° animations in the sense that the width, length together with the depth is portrayed in the visual through animations where the objects can be moved not only rightwards or leftwards but also upwards and downwards too. 3D animation shows the products through all the angles.

Benefits of 3D and 360° animations of products

There are numerous benefits of having a product animation. Product animations appeal better to online viewers and these viewers tend to perceive such a website as better and beautiful. With rich media and web 2.0, animations on the web instantly grab attention of the audience as product visuals are more lively.

Moreover, both 3D animations and 360° animations provide further visual information to viewers and this tend to boost sales. Customers are now able to see, from their comfort of their home, all the angles of the product they wish to buy. Providing an enhanced user experience results in having more loyal customers. One of the most important benefits of using interactive product animation is that companies gain competitive advantage.

How to create product animations easily

Creating sublime product animation can be done very easily today with the help of digital photo studios which are available on the market. These photo studios are unique, of quality excellence and so much easy to use. The photos output are eye-catching, clear and very appealing. The most important thing is that such a photo studio has been designed to be intuitive and thus it is very easy to use.

After buying a digital photo studio, connect it to your computer (plug and play) and begin creating your animations for all your product communication and marketing needs. After installing the photo studio’s software on your pc, you just have to insert your product into the lightbox (with constant lighting), and shoot via your computer determining the number of photos you wish to take, the clockwise or anticlockwise movement of the turntable among others.

Within minutes, you get your interactive product animation, whether in 3D or 360°, for immediate usage for your web needs. These animations can also be used for your presentations. Hence, product animation is really easy today, provided you have the right tools at your disposal.